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Smart device offers less invasive testing experience, increases lifespan of tester bottles and provides data.
July 12, 2021
By: Christine Esposito
Editor-in-Chief
After a year-plus of contactless retail experiences born from the COVID-19 pandemic, Coty Inc. has a plan for fine fragrance that it contends will provide a more precise, user friendly and less wasteful way to test a scent in stores. Coty is rolling out digitally-enabled touch-less fragrance testing devices intended for use at beauty retailers within the next 12 months. The digital device will give customers control over fragrance discovery in store, according to Coty. The device deliver...
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